EPISODE · Aug 29, 2022 · 23 MIN
Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
from The Local Marketing Trends Podcast · host Bob Pittman, Gordon Borrell, Corey Elliott
In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?" iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all. This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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What this episode covers
In this episode, Gordon & Corey turn to one of the most influential executives in the media industry and ask, "How will radio survive the next decade?" iHeart CEO Bob Pittman offers his perspective on how radio will remain unique over the next 10 years, whether its dependence on advertising revenue might need to change, and whether we should be calling it "radio" at all. This is the seventh in a summer-long series of podcasts asking CEOs for their long-term vision of the media industry.
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Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
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