Episode 79: Jason Saft, Staged to Sell, the Beast Before the Beauty, from Untouchable to Unstoppable

I truly believe what Jason is doing is one of the most important aspects of successfully selling real estate. Most sellers leave the staging out of the sales equation due to their brokers inexperience, gross cost, time, logistics, & stress.  While some sellers who own gold coast land may be able to skip the process, the majority of those who strive to achieve top-end pricing will need to go through the staging process to appeal to the masses.  This episode describes the failures of the open market as is, to the eventual successes once Jason took over the listing.  My industry colleague of 14+ years, Mr. Jason Saft joins the Real Takk Pod to discuss his career transformation from brokerage to one of the top interior designers in the United States.   Jason is one of the founding members & agents of Compass, where he was first asked to work on the management team overseeing the older business model of Compass, aka Urban Compass.  Fast forward to the present time, Jason is the creator & founder of Staged To Sell Home, a leading home boutique staging firm in NYC & Brooklyn.   In 2020 Jason Saft & Staged To Sell Home was awarded Best Luxury Home Stager & Best Occupied Home Stager in The United States by R.E.S.A (Real Estate Staging Association).    Please follow Jason at the links below:  URL:  https://www.stagedtosellhome.com/ Wall Street Journal Article  New York Times  IG: @StagedToSellHome  & @JasonSaft