Episode 79 - Lessons from a Record-breaking Crowd Funding Campaign with Connor Young of Ample Foods

Connor Young is a bit of a health nut - and an exercise enthusiast.  He’s also an entrepreneur.     He’s combined his passions into a powerful and growing commerce business called Ample Foods.  Connor and his team are doing a lot of things right with Ample. What potentially stands above the other wins is that they have achieved two very successful crowdfunding campaigns.  The first was a traditional crowdfunding campaign on Indiegogo, which set the platform’s record for highest funded project in the food category. The second was an equity crowdfunding campaign that raised just under $800,000 on a $15 million valuation.   If you’re launching a new product or considering a crowdfunding project or equity funding project you need to check out this episode.     Here’s a look at what we cover: 3 elements of any great crowdfunding pitch Why your crowdfunding pitch needs to go viral and how Connor did it for Ample Foods Use crowdfunding both to launch a company or a new product Why Connor would skip hiring a PR firm for his crowdfunding campaign if he had to do it all over again How to use Facebook Ads and Influencers for a successful campaign How “all the work” is in the pre-launch How to set your goal and why it’s important to be strategic about your goal Why momentum especially in the first 2 days is so important. When to consider your campaign a failure Plus more!