Episode 8.23 - Fixing marketing in Tech

The tech industry is more than technology. It's also marketing. Underfunded, questionably productive, and often plagiarized marketing. The job of a journalist is to poke through the piles of news releases, reports, studies, and other assorted verbiage like a scatologist on safari and find something valuable. That has gotten more difficult as the number of journalists have dropped since the turn of the century by close to 50 percent. But the mountain of information has grown by orders of magnitude. There simply are not enough of us to do what must be done. So Cyber Protection Magazine is launching a media training service to help teach marketers, PR folks and, mostly CEOs how to better communicate with their market and what journalists there are left. This podcast explains the reasoning behind this program and offers a glimpse at the kind of knowledge we will pass on. We will be taking a couple of weeks off as we gear up for our it-sa coverage. Time to get your sponsorship packages in