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Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008) episode artwork

EPISODE · Feb 28, 2023 · 42 MIN

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

from Marketecture: Get Smart. Fast. · host Ari Paparo

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google. Guests include: Jonathan Bellack, former head of DFP Jason Bigler, former head of DFA Brad Bender, former lead for optimization Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google. Guests include: Jonathan Bellack, former head of DFP Jason Bigler, former head of DFA Brad Bender, former lead for optimization Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 42 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on February 28, 2023.

What is this episode about?

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by...

Can I download this Marketecture: Get Smart. Fast. episode?

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