EPISODE · Nov 17, 2025 · 49 MIN
Episode 8: Combatting Sample Fraud in Research with Renato Silvestre
from Pebble Presents · host Pebble Strategy
In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challenges of sample fraud in market research. If you are ready to learn how fraud impacts research and how we can think and act differently to quell it, then this episode is for YOU!Emelia Rallapalli is the founder of Pebble - a brand strategy and marketing research consultancy. With decades of experience in global brand planning, strategy, and research, Pebble has helped shape businesses of all kinds, from ambitious start-ups to global Fortune 100 companies. Renato Silvestre is a research and analytics leader with over 30 years of experience delivering actionable insights to drive business growth. As Founder + Chief Insights Innovator at Strategence, Renato combines deep expertise in market research, data science, and AI with a creative, strategic mindset. With a passion for innovation and a hands-on approach to research from exploratory ideation through in-market tracking, Renato is recognized for turning complexity into clarity and impact.Welcome to Pebble Presents!- - - - - - - - -If you liked this episode of Pebble Presents, please share it with colleagues and friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show.Want more? Visit PebbleStrategy.com. You can also find us on LinkedIn (https://www.linkedin.com/company/pebble-strategy/) and Instagram(https://www.instagram.com/pebblestrategy/).Thanks for listening and joining the conversation!Resources and References Strategence: https://www.strategence-us.com/Strategence on LinkedIn: https://www.linkedin.com/company/strategenceStrategence on Instagram: https://www.instagram.com/strategence_smartsShow Notes 0:23 - Emelia introduces today’s topic and returning guest, Renato Silvestre4:04 - Renato discusses the rise of survey fraud in research and what can compromise the quality of research outcomes20:27 - Renato identifies quantitative surveys and research that are more vulnerable to fraud in the respondents, and a BIG challenge that comes with DIY research27:40 - Renato explains factors that contribute to the evidence that the longer a survey is in field, the risks of fraud go down32:45 - Emelia and Renato discuss when DIY research might be a good solution for you and why taking time and being thoughtful in your research process is important37:44 - Renato discusses leveraging new technologies - including artificial intelligence40:19 - Renato lists practical preventative measures in doing your own survey research, points of comparison in self-conducted online surveys, and shares if he would consider working with a research “one-stop shop”46:24 - Emelia and Renato share their key takeaways from the episode48:12 - Emelia brings the episode to a closeEpisode CreditsProduced by Stephanie Watanabe Editing and Post Produced by Erin ZimmermanArtwork and Design by Liisa Turan-Walters
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In this episode of Pebble Presents, host Emelia Rallapalli and Renato Silvestre discuss the rapid development of survey research and accompanying rise in survey fraud. They explore the impact of technology on survey participation and the importance of quality control before diving into the intricacies of survey design, data quality, and the challenges of sample fraud in market research. If you are ready to learn how fraud impacts research and how we can think and act differently to quel...
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Episode 8: Combatting Sample Fraud in Research with Renato Silvestre
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