Episode 8: Fixing Fashion: How Calley Dawson is Disrupting Waste One Stitch at a Time

What this episode covers

Calley Dawson left a 25-year career in fashion design—working for brands like Urban Outfitters and Brooks Running—to launch FXRY, a clothing repair and alterations startup focused on sustainability and circular fashion. In this episode, she shares how FXRY is helping reduce textile waste by keeping clothes in rotation through expert craftsmanship and thoughtful design. 🎧 In this episode, we talk about: - How Calley transitioned from the fashion industry to sustainable entrepreneurship - FXRY’s mission to reduce clothing waste and promote circular fashion - The challenge of educating consumers about clothing repairs - Combining tech, convenience, and craftsmanship to scale a service-based business - Greenwashing vs. real sustainability and how brands can do better - The role of AI, content, and live shopping in building awareness - Bootstrapping lessons, decision-making as a founder, and building a mission-driven team

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