EPISODE · Jun 24, 2025 · 55 MIN
Episode 8: Fixing Fashion: How Calley Dawson is Disrupting Waste One Stitch at a Time
from The People-Driven CEO Podcast · host shanejjamesgroup
In this episode, Shane Jeremy James chats with Calley Dawson, founder of FXRY, a fashion repair startup on a mission to keep clothes in rotation and out of landfills. After 25 years in apparel design with brands like Urban Outfitters and Brooks Running, Calley left mass production to build a business focused on sustainability and circularity. She shares how FXRY is reshaping consumer habits through expert repairs, local pickup and drop-off services in Seattle, and plans for national growth. We also discuss bootstrapping, building brand loyalty, and using AI and live content to scale. Whether you're a sustainability advocate, an aspiring founder, or someone curious about fashion's future, this episode is packed with honest insights and practical inspiration. Mobile viewers: tap the link to watch the interview: https://youtu.be/zDSs7nR2Uxo 🌐 FXRY: https://www.thefxry.com/ #ThePeopleDrivenPodcast | Hosted by Shane Jermey James 🎧 Listen on:
What this episode covers
Calley Dawson left a 25-year career in fashion design—working for brands like Urban Outfitters and Brooks Running—to launch FXRY, a clothing repair and alterations startup focused on sustainability and circular fashion. In this episode, she shares how FXRY is helping reduce textile waste by keeping clothes in rotation through expert craftsmanship and thoughtful design. 🎧 In this episode, we talk about: - How Calley transitioned from the fashion industry to sustainable entrepreneurship - FXRY’s mission to reduce clothing waste and promote circular fashion - The challenge of educating consumers about clothing repairs - Combining tech, convenience, and craftsmanship to scale a service-based business - Greenwashing vs. real sustainability and how brands can do better - The role of AI, content, and live shopping in building awareness - Bootstrapping lessons, decision-making as a founder, and building a mission-driven team
NOW PLAYING
Episode 8: Fixing Fashion: How Calley Dawson is Disrupting Waste One Stitch at a Time
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m