Episode 8 – Handing Over the Reins with Lachlan McPherson of Heartbeat Digital Marketing and Thrive Magazine

In this episode, Lachlan McPherson joins Sarah Bartholomeusz to discuss the long term and handing over the reins. Lachlan is the Founder of Healthsite and Director and CEO of Heartbeat Digital Marketing and Thrive Magazine. Lachlan is an entrepreneur with over 16 years experience in the healthcare industry, 12 spent owning & operating his own businesses. Lachlan diversified his business interests to currently include a digital marketing agency; Heartbeat Digital Marketing, a digital health & wellness magazine; Thrive Magazine and an automated healthcare recruitment platform for practitioners. In this episode we cover: Lachlan’s competitive nature; The Impacts and insights from the front desk; Digital Health, Marketing and the Regulation Turmoil; Collaboration with Cubiko and utilising data for transparency; And much more! Check out the full episode. FOOD FOR THOUGHT “It’s quite chaotic, I don’t think people actually realise how chaotic a front desk reception is” “As an entrepreneur… you reach a point where you can’t add anymore value with your own skill set” FOLLOW US Our Website  https://youlegal.com.au/ FB Page – You Legal  https://www.facebook.com/Youlegal/ FB Group – You Legal for Doctors https://www.facebook.com/groups/youlegalfordoctors FB Page – Hacking Health https://www.facebook.com/profile.php?id=100094348917261 LinkedIn – Sarah Bartholomeusz https://www.linkedin.com/in/sarahbartholomeusz/ LinkedIn – You Legal  https://www.linkedin.com/company/you-legal/ GUEST INFO  https://www.linkedin.com/in/lachmcpherson/ https://www.linkedin.com/company/heartbeat-digital-marketing/ https://www.linkedin.com/company/thrive-emagazine/ https://www.linkedin.com/company/healthsite-australia/ ABOUT THE HOST Sarah Bartholomeusz, the Principal of the award-winning commercial law firm You Legal, leads the Hacking Health podcast. With expertise in both business and governance, Sarah has authored three books on governance, delivered a TEDx talk, and hosts the successful podcast 'Accountants on Purpose.' Additionally, Sarah serves as a National Facilitator for the Australian Institute of Directors Company Director's Course. Beyond her professional endeavours, Sarah is a Director of Shine SA—a charitable and inclusive organisation that provides information and support to the wider community. She also co-chairs the 40 Under 40 Solstice Media 40 Under 40 Alumni Committee and volunteers as a Member Leader within the global non-profit, the Entrepreneur's Organisation. #hackinghealth #youlegal #goddessofgovernance #sarahbartholomeusz #podcast #lachlanmcpherson #healthsite #heartbeatdigitalmarketing #thrivemagazine #onair #spotify #stitcher #applepodcasts #itunes #business #medtech #healthtech #entrepreneur #share #instudio #showtime #podbooth #motivation #podcastlife #listen #subscribe