Episode 8: How to Create good content and attract your target market online

In this episode of the "Launch Your Second Act" podcast, host Angela Vasssallo welcomes Clea Jones. Clea won a prize for story writing when she was six years old and hasn't put a pen down ever since.  After starting her career as a journalist and radio producer at Sydney's Radio 2UE, she digressed to the digital realm and found herself as Senior Product Manager for the 7News website.  Clea's Second Act was launched when her job was made redundant in 2015, which triggered her to start her own content creation business. Ten years later, she is an Australian Small Business Champion Award winner and has grown her team to three people, including her older brother, who she gets to be the boss of, and that will never get old. After starting her business as a copywriter, Clea now offers content strategy, graphic design and video editing, helping small businesses to get noticed and get more leads.   The conversation delves into the impact of AI on copywriting, with Clea offering her view on how technology has transformed the industry. Angela and Clea also explore strategies for successful online communication, touching on the balance between storytelling, sales pitches, and the role of repetition in capturing audience attention. As women in their forties and fifties embark on their "second act," this episode offers valuable perspectives for those seeking to redefine their professional and personal narratives.   Click here to reach Clea - www.freelancecopywriter.com.au/second-act