Episode 8 - Julie Lee - Marketing the mission, telling stories of need, and planning a 2,000-person event

Our VP of marketing shares her journey in telling the story of Maranatha through print, TV, and more. What’s it like to capture the essence of people in need halfway around the world? What goes through the mind of a field producer as they’re curating a story for television? Julie shares her experience in navigating delicate topics and intentionally writing to help broaden her readers’ worldview, as well as some of the most impactful stories she’s worked on and how all of these experiences have shaped her as a person.Julie’s storytelling extends beyond traditional communication mediums, to a large convention she plans each year called “Mission: Maranatha,” which has attracted up to 2,000 attendees or more. She explains what goes on behind the scenes to pull off a successful and meaningful event of this size.Julie also describes how she was touched on a recent trip to India at the Binjipali Adventist School, where the living conditions for students are horrid. She relates that knowing just how different things will be once Maranatha is finished on a project like this gives her a sense of anticipatory joy.Read Julie’s magazine story about Karl Schwinn and Maranatha’s work in Afghanistan here: https://maranatha.org/wp-content/uploads/2023/08/The-Mission-Pilot-Karl-Schwinn-CORRECT.pdfThanks for listening! Please like, comment, and subscribe.Visit maranatha.org for more info on the work of Maranatha Volunteers International.Text us! Let us know what you thought of this episode and the show in general!On September 19, 2026, join us in Sacramento, California, for our annual convention, Mission: Maranatha. You’ll be inspired by volunteer testimonies, stories from the mission field, and updates from Seventh-day Adventist Church leaders around the globe. Plus, be blessed by Oakwood University's award-winning choir, The Aeolians.Learn more at https://maranatha.org/media-events/maranatha-convention/