Episode 8: Magical Mystery Tour

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Ist Obi Wan Kenobi der richtige Pilot des vollelektrischen ID. BUZZ, um Volkswagen zur begehrenswertesten Marke für nachhaltige Mobilität zu machen? Hat Coca-Cola mit ihrer Real Magic-Markenplattform schon den heiligen Marketing-Gral gefunden, um die Gen Z und Gen Alpha zu erreichen? Oder doch eher nicht? Die Hälfte aller CMOs räumen nach zweieinhalb Jahren ihren Job. Sorgt das für mehr Agilität und Innovation oder verhindert das den Markenaufbau und die Pflege von Kundenbeziehungen?

Episode metadata supplied by the publisher feed · Published Jun 2, 2022

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Episode 8: Magical Mystery Tour

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