Episode 8 – Marketing and Messaging – Andre Yeu

Guest BioAndre Yeu is a highly successful dog trainer and entrepreneur. As the founder of When Hounds Fly Dog Training, he's grown his business to over seven figures in annual revenue with five locations and a team of over 20. His expertise has also led him to become a Karen Pryor Academy faculty member, where he shares his knowledge with aspiring trainers. Yeu is a sought-after speaker, delivering keynotes and talks at prominent industry conferences such as APDT, IAABC Foundation, and ClickerExpo. His passion for positive reinforcement training and dedication to building a thriving dog training business make him a respected figure in the dog training world.Episode SummaryIn this business-focused episode, Andre Yeu joins Daniel to explore the current challenges facing dog trainers in a declining market. He discusses why many professionals are struggling to attract and retain clients—and how shifting our communication, marketing, and mindset can help. Andre explains the “curse of knowledge,” the power of storytelling, and the importance of simplifying language to connect with clients more effectively. He also shares practical tips on balancing ethics and effectiveness in messaging, crafting impactful social media content, and using SEO and local marketing strategies to build credibility and visibility.