Episode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency Growth

Samir Balwani, founder and CEO of media agency QRY, join co-hosts Olivia Morley and Brian Wieser to discuss the evolving role of media agencies, the challenges of brand awareness investments, and how independent agencies can compete with industry giants.Samir shares thoughts on why mid-sized brands struggle with top-of-funnel marketing and how his agency bridges the gap between performance marketing and brand-building. He explains the importance of media forecasting, how QRY helps clients de-risk brand investments, and why CFOs remain skeptical about long-term marketing returns.Reach OutFor sponsorship inquiries or to discuss potential guests, email:📩 Brian at [email protected]📩 Olivia at [email protected] Madison and Wall and FusionFront Media on LinkedIn for updates.Explore Our Other Podcasts:🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.A Note From Our SponsorFirmDecisions, part of Ebiquity Group plc, is the world's largest marketing contract compliance specialist, dedicated to enhancing commercial transparency in client-agency relationships.With expertise across all agency types—creative, media, influencer, and shopper—FirmDecisions provide comprehensive coverage of a brand's agency portfolio.Stop wondering if your marketing budget is working as hard as it can. Let FirmDecisions help you strengthen agency relationships, improve governance, and drive better business outcomes.Learn more at firmdecisions.com.