Episode 8 - The Aró Benchmark Score. What it is and how it predicts direct booking performance

For our leading hotel clients, we perform regular benchmark audits, looking at nearly 200 metrics which affect book direct performance. The higher the benchmark score the higher the % of room bookings taken via the hotel booking engine. In this podcast we discuss some of these metrics and why they influence your book direct performance. Read our accompanying blog: https://www.arodigitalstrategy.com/blog/2021/11/02/marketing/why-should-you-choose-aro-as-your-book-direct-partner/73-201/ Avail of our mini audit: https://www.arodigitalstrategy.com/order-web-audit