Episode 8 - The Product Development One

The Journey of Product Development at HONA: From Idea to Launch In this episode of the HONA podcast, Mike and Charl dive deep into the intricate process of product development. They discuss how a product moves from an initial idea or community request to its final launch, using their own brand's experience with developing hard gel products as a case study. The duo elaborates on the importance of not compromising on quality, safety, and performance, and explains how using an agile approach helps HONA achieve this. They also touch on the legal and compliance aspects involved, the challenges of quick trend adaptation, and the extensive testing and trial phases with various nail techs. The podcast ends with some light-hearted client anecdotes and the latest behind-the-scenes look at HONA's exciting new product launches. 00:00 Welcome to the HONA Podcast 00:22 Today's Topic: Product Development 01:23 Shout Out of the Week 02:29 Challenges in Product Development 04:24 The Testing Phase 06:57 From Testing to Trial 11:27 Community Trials and Feedback 15:02 Compliance and Packaging 17:12 Custom Containers for TrueSculpt 17:25 Label Compliance and Requirements 18:18 Additional Products and Packaging 19:40 Challenges of Following Trends 20:36 From Brainstorm to Product Launch 21:39 Marketing and Outreach Efforts 24:39 Client Interactions: The Fun Side 28:22 Behind the Scenes: Hard Gel Launch 29:24 Wrapping Up and Looking Ahead