Episode 8 - The role of CRM in FinTech apps with Joel Fransson (Anyfin)

Managing CRM for an app is one thing. Running CRM for a FinTech app is quite another....especially when you're mostly a team of one....and your app is designed for people to STOP using it. 😳Tune in this week as we talk to Joel Fransson, Global CRM Manager at Anyfin, the app designed to help users take control of their finances by getting lower interest rates on their existing loans and making smart money decisions.During the episode, we'll chat about:📱 Why it's important for Anyfin to have a mobile app.🤝 How Anyfin establishes trust with its prospects and customers.🏃‍♂️ Why Anyfin wants its customers to stop using their app.👄 How Anyfin encourages its current customers to spread the word (while not violating any financial regulations).🚶‍♂️ How Joel works with other teams and sets his priorities as a CRM team of one.We also talk about the bad rap that FinTechs often get, and how they can actually help people live better, more financially free, lives.💲 So, if you're in the FinTech space or just want to learn more about it, save up your pennies and tune in to this episode! 🎧To learn more about Anyfin, you can visit their website:https://anyfin.com/And, if you enjoyed this conversation, be sure to connect with Joel on LinkedIn: https://www.linkedin.com/in/joel-fransson-crm/Appthropology is powered by Aampe, the leader in Message-Led Personalization.www.aampe.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit edge.aampe.com