Episode 8: They joined your email list... now what?

Once someone takes your lead magnet and joins your email list, what next?You need an automated follow up sequence!5 – 7 emails in the sequenceIdentify the top 5 – 7 features/benefits of your membership. What do members get the most out of?These are the topics for each of your emails in the sequenceFocus on how these features help your members – explain each one as a benefitInclude social proof to back up the claims you're making (testimonials, statistics, etc.)Include a call to action in each email. Move prospect closer to the sale by asking for action.Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!