Episode 8: What Business Needs To Know About The Gen Zs

Shakespeare, “heavy is the head that wears the crown and Generation Z wears the Crown as the most generation,” explains Neil Campbell, Creative Design Leader at Oliver Wyman. Neil talks about a recent study done by Oliver Wyman on Generation Z and how they used a human centered approach to understand who they are. He tells us that this is a “Most” generation. He also tells us brands need to practice authenticity and to embrace the phygital space. Curious about Gen Zs and how brands can better understand them? Tune in to this informative, rich perspective shared by Neil. Oliver Wyman is a management consulting company that promises to deliver breakthrough impact through collaboration.