Episode 8 with Greg Monaco: The Art and Science of Our Own Personal Storytelling

Greg Monaco, a marketing guru who has helped build many iconic brands, believes every great brand starts with a great story. Sharing a story can make us feel a bit vulnerable. Greg talks about why taking a risk and putting ourselves out there reaps significant reward. Greg stresses the importance of developing a "one-sentence story" that can help capture the attention of your target audience. Greg and Denice also discuss how to revamp your skills when answering the age-old question "tell me about yourself."