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Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group episode artwork

EPISODE · May 30, 2024 · 31 MIN

Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group

from Dirty Deeds Done Well · host Torsten Tomczak, Marcus Schögel, Hannah Leimert

Sara Jermann und Angelika Leemann leiten zusammen seit August 2023 das Marketing der RIVELLA GROUP. Welche Erfahrungen konnten die beiden erfahrenen Marketingexpertinnen als Co-CMOs sammeln? Kommt es vor allem auf eine intensive Kommunikation, geteilte Werte, Vertrauen und nicht zu grosse Egos an, damit das Teilen einer Führungsposition funktioniert? Die RIVELLA GROUP hat kürzlich mit RIVELLA GELB sehr prominent die Marke RIVELLA erweitert. Anders als die anderen roten und blauen RIVELLA-Produkte enthält das neue gelbe Familienmitglied kein Milchserum mehr und ist damit vegan. Lassen sich so neue Zielgruppen erreichen? Verjüngt diese Brand Extension die Marke RIVELLA?

Episode metadata supplied by the publisher feed · Published May 30, 2024

What this episode covers

Sara Jermann und Angelika Leemann leiten zusammen seit August 2023 das Marketing der RIVELLA GROUP. Welche Erfahrungen konnten die beiden erfahrenen Marketingexpertinnen als Co-CMOs sammeln? Kommt es vor allem auf eine intensive Kommunikation, geteilte Werte, Vertrauen und nicht zu grosse Egos an, damit das Teilen einer Führungsposition funktioniert? Die RIVELLA GROUP hat kürzlich mit RIVELLA GELB sehr prominent die Marke RIVELLA erweitert. Anders als die anderen roten und blauen RIVELLA-Produkte enthält das neue gelbe Familienmitglied kein Milchserum mehr und ist damit vegan. Lassen sich so neue Zielgruppen erreichen? Verjüngt diese Brand Extension die Marke RIVELLA?

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Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group

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How long is this episode of Dirty Deeds Done Well?

This episode is 31 minutes long.

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This episode was published on May 30, 2024.

What is this episode about?

Sara Jermann und Angelika Leemann leiten zusammen seit August 2023 das Marketing der RIVELLA GROUP. Welche Erfahrungen konnten die beiden erfahrenen Marketingexpertinnen als Co-CMOs sammeln? Kommt es vor allem auf eine intensive Kommunikation,...

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