EPISODE · Dec 13, 2024 · 6 MIN
Episode 80: Driving Change: Yaël Meier's Journey in Shaping Gen Z's Automotive Future
from Feminist Minutes · host -
In this episode of Feminist Minutes, host Duru is joined by Defne to discuss the remarkable story of Yaël Meier, the 24-year-old entrepreneur behind Zeam, aSwiss consultancy that's helping major German automakers like Porsche, Mercedes-Benz, and Volkswagen connect with Generation Z. We'll explore how Yaël's insights are reshaping marketing strategies, breaking down traditional barriers, and addressing the gender gap in the automotive industry. From her work in advising these legacy brands on recruiting Gen Z talent to her efforts in creating more opportunities for young women, Yaël is proving that fresh perspectives can drive real change. Tune in to learn how she's helping legacy car manufacturers navigate a new generation of buyers and leaders. Let's discuss it in a matter of minutes.
What this episode covers
In this episode of Feminist Minutes, host Duru is joined by Defne to discuss the remarkable story of Yaël Meier, the 24-year-old entrepreneur behind Zeam, aSwiss consultancy that's helping major German automakers like Porsche, Mercedes-Benz, and Volkswagen connect with Generation Z. We'll explore how Yaël's insights are reshaping marketing strategies, breaking down traditional barriers, and addressing the gender gap in the automotive industry. From her work in advising these legacy brands on recruiting Gen Z talent to her efforts in creating more opportunities for young women, Yaël is proving that fresh perspectives can drive real change. Tune in to learn how she's helping legacy car manufacturers navigate a new generation of buyers and leaders. Let's discuss it in a matter of minutes.
NOW PLAYING
Episode 80: Driving Change: Yaël Meier's Journey in Shaping Gen Z's Automotive Future
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.