Episode 80: Fireball Cinnamon Whisky

Episode 80 of the Liquor and Liqueur Connoisseur podcast, hosted by Matt Birchard, titled "Episode 80: Fireball Cinnamon Whisky" was published on December 3, 2021 and runs 26 minutes.

December 3, 2021 ·26m · Liquor and Liqueur Connoisseur

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Episode Description

Episode 80 features Fireball Cinnamon Whisky, which was on the market for decades before being spun off as a standalone brand and rocketing to popularity. Bottled in 750ml at 33% ABV, or 66 proof, it retails for about $15.

Enjoy this episode with a shot of Fireball - if you dare!

Fireball's official website: https://www.fireballwhisky.com/

Brief Historical Timeline:

1984 - Fireball is launched under the Dr. McGillicuddy's brand
1989 - Sazerac buys 7 brands from Seagrams, including Dr. McGillicuddy's
2007 - Fireball is rebranded as a standalone product and introduced to the USA
2010 - A social media campaign and brand ambassador heavily promote Fireball
2011 - Sales are only $1.9 Million US Dollars
2013 - Sales hit $61 Million US Dollars
2020 - About 6.3 million 9-liter equivalent cases are sold

Key Cocktails:

Fireball is for shooting.

References:

Bloomberg BusinessWeek History of Fireball Article (behind a pay wall)

Dr. McGillicuddy's Fireball Cinnamon Whisky Bottle

Wikipedia Article on Fireball

Huffpost Article on Fireball

Thrillist Article on Fireball

TTB Regulations on Caramel Color

Spice Kitchen and Bar Article

2020 Sales Figures

Contact Information:

Official show website is: www.liquorandliqueurconnoisseur.com

Join my mailing list: http://eepurl.com/hfyhHf

Facebook: https://www.facebook.com/liquorandliqueurconnoisseur

Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/

Twitter: @LLConnoisseur

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