Episode 80 - Show Me The House Facts

Clay and Joseph discussed their love for commercials and the value of marketing, including trend jacking and the power of advertising during the Super Bowl. Joseph also shared how his company, Patriot Electric, capitalized on the Patriots' wins to increase brand recognition. - PLAY @5:38Clay and Joseph discussed the importance of simplifying the sales process in the electrical industry. They emphasized the need to focus on the customer's concerns and avoid overwhelming them with unnecessary information. - PLAY @11:34Joseph and Clay discussed the importance of asking questions and listening to customers in the sales process. They also talked about how providing a post-sale project folder can help overcome objections and provide customers with valuable information about their installation. - PLAY @20:31Clay and Joseph discussed the importance of quality management and documentation in residential electrical projects, including the use of house facts and a 10 point inspection process. They also talked about the psychological component of showing clients the inside of the panel and the need for constant reminders of the work done. - PLAY @29:3Clay and Joseph discussed the importance of simplifying the sales process and focusing on quality post-sales execution. They suggested creating a paper trail or electronic packet to ensure clients understand and are satisfied with the work done. - PLAY @38:3Joseph and Clay discussed the idea of using flash drives as a cost-effective and scalable solution for storing and transferring client data. They also talked about how this could be a way to provide premium-level service and retain long-term customers. - PLAY @47:46Join the action at: https://www.facebook.com/groups/electricpreneursecrets