Episode 80: The 6 Metrics You Must Know If You Run A Subscription Based Business

Running a subscription-based business with a recurring revenue model is the way to go these days if you ask me.  But if you are going to do it,  you have to keep a close look at some key metrics to make sure the health of your company is strong.  In Episode 60, I covered what I consider to be the most important things to monitor from a business operations perspective,  the leading indicators. In this episode, I'm going to cover a set of metrics that apply to more established businesses, with enough customers and data to make them make sense,  but even if you are not there yet, you should know about them and establish a process and way to start calculating them (get in the habit). They are Monthly Recurring Revenue (MRR), Churn, Lifetime Value (LTV), Customer Acquisition Cost (CAC), Average Revenue per Account (ARPA), and Quick Ratio.  In this episode,  I explain what they are and how you should use them. https://www.techsmartboss.com/80