Episode 80: The T-Word

Generally, consumers (both b2b and b2c) do NOT trust marketing. And WHY would they? We have created a society where companies think it’s PERFECTLY fine to call, e-mail, text, interrupt and just bludgeon the customer or prospect over the head until they finally fall to their knees, give in and buy something. How do we build trust, How do we lose it and why should trust be the goal of ALL marketing programs?  We’ll dig into those big questions and more—and we’ll also talk about who’s winning and losing this week in marketing. So join me for another ESPY-winning episode of May the Best Brand Win on Entertalk Media.