Episode 80 - Why Coke Really Shut Down Honest Tea

from Startup Confidential · host Dr. James F. Richardson

Send us Fan MailMany in the natural/organic end of CPG were heartbroken when Coca-Cola wound down the Honest Tea portion of the Honest business. In this episode, I share my own take on why Coca-Cola most likely made this decision and why Honest sold way too early in the revenue curve to make this acquisition work long-term.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published Oct 15, 2022

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Episode 80 - Why Coke Really Shut Down Honest Tea

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