Episode 809 – It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

It's been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre... Amazon, Google, Facebook, iPhone and so much more. Change is hard and wonderful at the same time. There is so much new to learn and discover, but it can be irritating to try to get your coffee warmed up without consulting a book. You have to be patient and just slog through it. One appliance, function, and manual at a time. I have talked about assembling furniture for my office. Some of the instructions had text so small, that I had to take pictures with my cell phone camera and blow them up to read what it was telling me to do. Others had a page-by-page, step-by-step system that included numbered bags of parts needed for each phase of the construction. I had to deal with a mix of manufacturers and their instruction manuals. When it comes to your business, do you have instructions that you give your customers or clients? I am rethinking how I disburse instructions to them. How can I make what I do repetitively, be more like that office furniture that had the step-by-step pictures and parts in a corresponding numbered pack? In this episode, I discuss how you can help your customers by creating instructions to tasks you have them do and hopefully ones that make it an easy step-by-step approach! Want To See How To Market BETTER? - Click Here