Episode 81 - Alan Stern Pt 2 - Marketing Guru

Alan Stern is the Founder and President of Persona Marketing. In this episode, Alan Stern joins us for a repeat performance. He talks about how he has built his business to the point where he is able to leave his record breaking car sales business behind.He offers up a whole host of success principles and talks about creating the vision for his life.Anyone interested in entrepreneurship, career guidance and following your passion will benefit from this phenomenal session.www.thisisalanstern.com 00:00 Introduction and Sponsors 00:49 Alan Stern's Return 02:21 Alan's Career Transition 03:13 Self-Generating Business 08:33 Redefining Success 07:43 Metrics for Transition 11:12 The Decision to Leave 16:02 Personal Life Changes 17:40 The Importance of Personal Branding 22:05 The HEAT Method for Engagement 24:55 Combining Sales, Marketing, and Design 30:29 Do It Yourself Marketing Alliance 31:50 Creating Effective Microsites 35:13 Managing Entrepreneurial Schedules 36:18 Podcast Engagement 36:27 Manifesting Success 36:56 Identifying Market Problems 37:10 Persona Marketing Vision 39:04 Goals and Metrics 39:43 Future Vision for Persona Marketing 42:30 Balancing Entrepreneurial Life 44:30 Using ADHD as a Strength 46:01 Skill Development through Experimentation 47:10 Investing in Personal Growth 48:02 Closing Remarks People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues. Our Success Series covers principles of success to help your thrive! IG - https://www.instagram.com/peoplenotti... FB - https://www.facebook.com/peoplenottitles Twitter - https://twitter.com/sjkaempf Spotify - https://open.spotify.com/show/1uu5kTv...