EPISODE 81: Inside BookTok, Romantasy & Intersectionally Diverse Publishing with TOR Editor Aje Roberts

Send us a textIn this Way-Word Writers episode, Senior Literary Agent Heather Cashman engages in an insightful conversation with Aje Roberts, a Senior Commissioning Editor at TOR Bramble, about the genre of Romantasy. They delve into her career journey, the emerging trends in Romantasy, the impact of TikTok on book popularity, the essential elements of viral book success, and the importance of intersectional diversity in publishing. The episode also explores the challenges faced by underrepresented authors and provides valuable advice for writers looking to grow their platform on TikTok.00:00 Introduction to Aje Roberts01:30 Defining Romantasy03:50 The Impact of TikTok on Romantasy06:09 Challenges in the Romantasy Market07:29 Editing Romantasy: Insights and Favorites09:03 Popular Tropes in Romantasy11:11 Pros and Cons of BookTok16:58 Tips for Writers on BookTok24:20 Navigating TikTok Trends: UK vs. US26:22 Understanding Intersectional Diversity in Publishing28:24 Barriers Faced by Underrepresented Authors32:01 Championing Diverse Voices in Publishing43:20 Exciting Upcoming Books and Authors45:59 Finding Your Editorial Niche47:18 Conclusion and Farewell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit waywordwriters.substack.com