Episode 81 — Marketing with Impact: Citi's Mikel Jones On Brand Strategy, Sponsorships and Social Change

In this episode of The People of Penn State, we're joined by Mikel Jones ('15), Senior Vice President of Marketing and Content at Citi.Mikel explores the intersection of brand strategy, sponsorships, and social impact. From managing media coverage for Citi’s partnerships in sports, entertainment, and culture to leading PR campaigns that drive meaningful change, Mikel shares insights from his career shaping one of the world’s most recognizable financial brands. His work with Citi has taken him to major global events like the Paralympic Games in Tokyo and Beijing, The President’s Cup in Charlotte, The Ryder Cup in Rome, and the Miami Grand Prix. Mikel has also led social media campaigns to show Citi’s efforts to help to close the racial wealth gap and has met with HBCU students to provide early career advice. He has also been featured on Citi’s TikTok account, providing consumer fraud prevention tips with over 6 million views.At Penn State, Mikel was the director of communications for Lion Ambassadors, where he also met his fiancé, Tara Bendler (’15.) He was also a diversity ambassador for the Donald P. Bellisario College of Communications, a communications captain for the Penn State Dance Marathon, and a head lifeguard at the McCoy Natatorium. He graduated in 2015 with a degree in journalism. Mikel is a 2024 recipient of the Penn State Alumni Achievement Award and lives in Brooklyn, New York.For more alumni stories, visit pennstatermag.com