Episode 81: PESO Happy

from May The Best Brand Win · host EnterTalk

Marketing today is about mastering PESO when dealing with media. But what is paid, earned, shared and owned look like in the REAL media mix world? Just like a good DJ, you have to know how to mix this stuff up to keep your audiences dancing all night long. We’ll also see who’s winning and losing in marketing & communications this week. So join me as we explore the amazingly misunderstood world of PESO on the new episode of the Oscar-winning show May the Best Brand Win on Entertalk Radio.

Episode metadata supplied by the publisher feed · Published Mar 17, 2018

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Episode 81: PESO Happy

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