EPISODE 82- Decentralize This: EY-Parthenon's Head of Emerging Technologies Strategy Igor Mikhalev on Marketing in a Trustless World

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.On The Menu:1. Capitalism 2.0: Stakeholder impact over shareholder returns.2. Data vs Creativity: Art and science symbiosis in campaigns.3. Emotional Intelligence: AI's role in brand narratives.4. Authentic Communication: Sincerity over corporate jargon.5. Decentralized Technologies: Peer-to-peer value exchange revolution.6. AI Augmentation: Enhancing human potential over replacement.7. Measurement Revolution: GDP to well-being metrics transformation.Click here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#IgorMikhalev #EY #Outgrow #Marketing #AI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast