Episode 82 - Liquid Death - The Latest Skate Ramp Winner

Send us Fan MailLiquid Death is the latest CPG case everyone is talking about. Not simply because of the massive fundraising but also the actual topline growth. The question is, can you lean on branding as the primary launch attribute? Is this something you can only pull off in categories like water? And will LD stay at scale, or was it simply a well-executed advertising stunt? My thoughts on this episode. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published Nov 15, 2022

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Episode 82 - Liquid Death - The Latest Skate Ramp Winner

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