Episode 82: Shining or Shrinking in The Media Spotlight

Making audiences aware of what we’re doing is a big job for marketing. But sometimes company leaders are “uncomfortable” with the bright spotlights of media coverage and elevated profiles. In today’s Webby-Award winning episode of the program, we’ll talk about the spotlight, what to do to prepare, and how to shine in those moments. We’ll also shine some truth on who’s winning and losing in marketing & communications this week.  Let’s get ready for your close-up!