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Episode 82: The Blue Ocean

An episode of the Octopus Digital Strategy podcast, hosted by Nasser Sahlool, titled "Episode 82: The Blue Ocean" was published on November 26, 2016 and runs 5 minutes.

November 26, 2016 ·5m · Octopus Digital Strategy

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In 1997, Apple unveiled its 'Think Different' campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it's important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital strategy, and will matter ever more as the space becomes more crowded and competitive.

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