Episode 82: The end of SEO as we know it? Featuring James Cadwallader of Profound

Will the tradition SEO we've come to know and master soon become obsolete? As generative AI reshapes search, learn what's next from James Cadwallader, co-founder and CEO of Profound, as he joins Kantar's Barry Thomas and Rachel Dalton on episode 81 of Kantar's Retail Sound Bites to discuss traditional to predictive search, new digital shelf strategies, human discovery, and more. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn

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This episode is 1 hour and 3 minutes long.

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This episode was published on April 2, 2025.

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