Episode #83: From Clicks to Conversations: Reimagining Retail with AI Shopping Assistants with Ken Burke

In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an "agentic" future—where AI doesn't just assist but actively guides customers through highly personalized and conversational buying experiences. Ken unpacks how Microcasting's crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys. Whether you're a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue.    ******  Get a Free 30-Day Trial of Our AI Shopping Assistant  ****** Listeners of the Digital Velocity podcast can try the AI-powered eCommerce Shopping Assistant free for 30 days—boost conversions, reduce support load, and guide customers to the right products faster. Just email [email protected] and mention "Podcast Friends" to get started. Contact Ken at: Website :   MicroCommerce.ai email: [email protected] (personal)    Ken Burke | LinkedIn