Episode 83: From the DS Lab Marketing Summit Part 2: Dillon Guppta and Sasha Der Avanessian

Back in September Dentsply Sirona asked Elvis to speak at the DS Lab Marketing Summit. Initially he was not going to record, but they asked him to set up and the people he sat down with were amazing! Elvis got to talk to attendee Dillon Guppta who is a Denturist from Toronto Canada. Not only does Dillon see patients all day, but he also has a commercial lab and he has traveled all the way to North Carolina to discover new marketing techniques. After the event Sasha Der Avanessian sat down for a conversation that will make you think about how you market. It's not about the product. It's about reaching a human attribute and emotion. "Dental technicians have better technique" shits benefiting the Foundation of Dental Laboratory Technology. Get your TODAY! Eastern Conference of Dental Laboratories - November 7th to 9th in Concord, NC Are you still doing full arch zirconia restorations? Why? There is a alternative that is better for your lab, the doctor, and the patients. Be sure to check out the AMAZING Nanoceramic Crystal Ultra® from Digital Dental. A Crystal Ultra arch is 60% lighter than a Zirconia arch; is easily adjusted chairside; and can be milled on a 1 to 1 basis with no sintering required! We all do zirconia. There are many options out there. Are you using multi-layered zirconia? You should. Vericore ZR Pro ML from Whip Mix is a fantastic multi-layered zirconia that is designed with a built-in gradation of color that closely mimics that of natural dentition. Call Whip Mix today to learn more at 800-626-5651.Special Guests: Dillion Guppta and Sasha Der Avanessian.