Episode 830: How to Audit Your Business - The Only Numbers You MUST Be Tracking

Most entrepreneurs are out here making decisions based on a story their brain made up. And I get it, because I used to do the same thing! But after 19 years and over $100 million in online sales, I know one thing for certain, and it's that your feelings about how a campaign performed and what actually happened are almost never the same thing. Today, I'm getting into one of my absolute favorite topics, the language of numbers. We're talking EPL, conversion rates, landing page performance, and the one metric I've been obsessing over for a decade that makes scaling feel less like gambling and more like simple math. This isn't really about numbers at all though. It's about getting out of the emotional roller coaster of business and into the driver's seat. When you know what's actually going on under the hood, the fear goes away, the clarity shows up, and you finally know exactly what to fix and what to leave alone. If you've ever walked away from a campaign not knowing whether it was good or bad, this is one you're going to want to tune into! Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on June 11th called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. You can register now at www.businessbydesign.net/bbe!   Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot.  Don't forget, you can get access to our special limited-time secret series, The Quantum Leap Effect, at www.businessbydesign.net/secret, and I'm so excited to hear how it's helping you make your next quantum leap!  Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.  In this episode you'll hear:  Why your brain is actually the last thing you should trust when your business feels like it's falling apart The quiet confidence killer hiding inside every entrepreneur who thinks they finally "know" their audience What a glass of wine and a robot noise taught me about everything I thought I knew about marketing  Why the people scrolling Instagram for business education are playing a game that was never designed for them to win The uncomfortable pattern I keep seeing in this industry that nobody wants to say out loud The one number I've been tracking for over 10 years that makes the fear of running ads completely disappear Why getting more people into your funnel might be the least interesting way to grow your business The registration page "improvement" AI keeps recommending that is quietly doing the opposite of what you think  For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/830