Episode 84: Authority Marketing with Kim Thompson-Pinder

Send us Fan MailThank you for tuning in to another episode of Imperfect Marketing! Today's guest is Kim Thompson-Pinder of RTI Publishing and the Author to Authority podcast. We had an amazing, insightful conversation about the power of words, publishing books, and authority marketing.So, what is authority marketing? It's embracing your expertise and using your knowledge to provide value to clients. Focus on your niche and let your knowledge shine!Click here to access the transcript and follow along. Other topics include...the importance of niching downidentifying your target audienceand taking the next steps if you've thought, "boy, I should write a book!"Have you ever considered writing a book? Do you consider yourself an authority in your niche? Let me know at [email protected] with Kim Thompson-PinderFind her on LinkedInRTI Publishing's LinkedIn pageRTI Publishing's websiteThe Author to Authority episode I guested onRelated Links and Resources:Brief on 2023 Marketing TrendsPlan in 90 day sprints with Tim FitzpatrickExplore vision boards with Dawn HattisonHear why "no" is my word of the year with Blaine OelkersIdentify your Target Audience with this FREE downloadable Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here