Episode 84: Ecommerce in China: Local Market Insights from the Experts At Hylink

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

In 2020, the retail ecommerce sales value in China amounted to around $2.3 trillion, up from 1.8 trillion the previous year. This year, for the first time anywhere, the majority of retail sales for the entire country will transact online. This revenue opportunity continues to lure retailers around the world, looking to tap into the fast-paced growth. However, selling online in China raises unique challenges. In this podcast we get the inside view from local market experts, Hylink. Ying Tiun, Digital Director, gives advice on selling via marketplaces like TMall, dealing with firewalls, tapping into social and live commerce and much more.  As China's influence on ecommerce grows, this episode is essential listening.

What this episode covers

In 2020, the retail ecommerce sales value in China amounted to around $2.3 trillion, up from 1.8 trillion the previous year. This year, for the first time anywhere, the majority of retail sales for the entire country will transact online. This revenue opportunity continues to lure retailers around the world, looking to tap into the fast-paced growth. However, selling online in China raises unique challenges. In this podcast we get the inside view from local market experts, Hylink. Ying Tiun, Digital Director, gives advice on selling via marketplaces like TMall, dealing with firewalls, tapping into social and live commerce and much more. As China's influence on ecommerce grows, this episode is essential listening.

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Episode 84: Ecommerce in China: Local Market Insights from the Experts At Hylink

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This episode is 38 minutes long.

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This episode was published on July 27, 2021.

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