Episode 84 - Electrician Marketing Secrets

Episode 84 Electrician Marketing SecretsClay and Joseph discussed delaying the generator classes for two weeks to have time to create a structured lesson format for marketing fundamentals for electricians. They also planned to reach out to workshop attendees to get them on a call and offer the program. - PLAY @0:00Clay and Joseph discussed the topic of electrician marketing secrets and the importance of properly marketing the problem that they want to solve to potential customers in order to increase sales. They also talked about their weekend activities and the importance of mindset in achieving success. - PLAY @8:36Joseph and Clay discussed the importance of identifying specific problems and offering solutions to them in order to effectively market oneself as an electrician. They emphasized the need to understand one's target audience and engage in the conversation that is going on in their heads. - PLAY @18:58Joseph and Clay discussed the importance of using customer language in marketing efforts and how it can differentiate an electrical company. They suggested taking notes during customer calls to observe the language they use and incorporating it into marketing materials. - PLAY @28:06Clay and Joseph discussed the importance of outbound lead generation and the power of asking for what you want in order to get more clients. They also emphasized the need to tailor solutions to customers' specific problems and create offers that improve their quality of life. - PLAY @37:39https://www.facebook.com/groups/electricpreneursecrets