EPISODE · Nov 7, 2022 · 27 MIN
Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
from The Local Marketing Trends Podcast · host Jimmy Hunt, Gordon Borrell, Corey Elliott
This year is ending with a lot of uncertainty, but Gordon & Corey aren't fuzzy at all on what 2023 will look like. Wrapping up a survey of thousands of local ad buyers and on the eve of issuing their local advertising forecast, the hosts offer a peek at the ups and downs they expect for the new year. The podcast also features an interview with Spectrio's Jimmy Hunt, who's tapping into a new and innovative form of OTT that could be insulated from any downturn in ad spending. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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This year is ending with a lot of uncertainty, but Gordon & Corey aren't fuzzy at all on what 2023 will look like. Wrapping up a survey of thousands of local ad buyers and on the eve of issuing their local advertising forecast, the hosts offer a peek at the ups and downs they expect for the new year. The podcast also features an interview with Spectrio's Jimmy Hunt, who's tapping into a new and innovative form of OTT that could be insulated from any downturn in ad spending.
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Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
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