Episode 84: Say the Sentence That Starts the Spiral

from Morning Cup of Brand Spark · host Gina Dunn | OG Solutions

Most founders wait too long to say the sentence that actually starts the spiral.This isn’t about storytelling. It’s about anchoring. And today’s Brand Spark will help you find the line that holds your whole message in miniature.

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This episode is 4 minutes long.

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This episode was published on July 22, 2025.

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