EPISODE · Dec 15, 2022 · 8 MIN
Episode 84 - The Challenge of Marketing to Your Fan Behavior
from Startup Confidential · host Dr. James F. Richardson
Send us Fan MailThe challenge you face here is cultural. American marketers, as a tribe, just don't care about learning from consumers. They insist on influencing and telling to the exclusion of basic empathy. They are arrogant beyond belief. This is fine when you're selling a commodity for which the advertisement is the only possible variable left to create an advantage. But when you're selling product innovation, you need a persuasive story, and you need to write that story based on what your fans have figured out about your product. Fans hold the keys to successful marketing creative. Everything else is just buying attention and trial. And it's super expensive. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]
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Send us Fan Mail The challenge you face here is cultural. American marketers, as a tribe, just don't care about learning from consumers. They insist on influencing and telling to the exclusion of basic empathy. They are arrogant beyond belief. This is fine when you're selling a commodity for which the advertisement is the only possible variable left to create an advantage. But when you're selling product innovation, you need a persuasive story, and you need to write that story based on ...
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Episode 84 - The Challenge of Marketing to Your Fan Behavior
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