Episode #84 Wanting to Drive Sales as a Freight Broker? Social Media: The Modern Day Sales Funnel with Ben Tschirgi, VP of Sales for Cowan Logistics

The use of personal branding has never been more influential in business than it is today. In freight sales, the business can even be won long before the first broker/shipper phone call. Priming business via social media content has become an effective technique for many transportation professionals. We welcome Ben Tschirgi of Cowan Logistics to discuss his journey in freight sales and how he has been able to combine both his sales skills and passion for content creation to propel him in his career. Video #1 Video #2 Video #3 Powered by Atlanta Dispatch LLC For Dispatching Services: www.atlantadispatch.org Podcast Website: transportationandlogistics.club Join our newsletter: transportationandlogistics.club/newsletter Learn how to dispatch: Physical Book Copy: transportationandlogistics.club/amazon eBook: https://books2read.com/u/4jqlzX Stay updated with our happenings: https://linktr.ee/transportationandlogistics?utm_source=linktree_profile_share&ltsid=601f8834-e86c-4ff1-a555-2d9ff17f1735 -- Listen/Subscribe on Youtube: https://youtu.be/ciKqG_gXufg Intro/Outro Music Shoutout: Positive Hip-Hop by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/ - - - - - 0:00 Intro, upcoming road check fro May 16th to May 18th and hosts book Dispatchers Guide to the Galaxy. 3:13 Introducing Ben Tschirigi. 4:10 LinkedIn: Its evolution and breaking the taboo of leveraging it in a personal way. 6:45 Prior ventures before getting into freight and logistics. 11:54 Onset of dropping his music and comedy content. 14:45 Videos and songs that have given him the most engagements. 17:04 Does he feel like some companies might get intimidated by their employees putting out content since they may are inclined to leverage their personal voice. 20:11 The bigget take-aways he has gotten from utilising his personality, and what he would have done differently earlier if he knew he could use his personality. Benefits of overcoming social norms. 23:15 Where he derives inspiration for his songs. 25:47 Prospects that he has wanted to work with that have actuall reached out to him first. 29:09 Tips and tricks he shares on how people can leverage their personal brand. 31:11 Value of investing in a premium account in LinkedIn. 33:25 Carrier base / carrier capacity and how they influence getting business with shippers. 36:24 Safety scores and violations and how they influence brokerages while doing business with carriers. 41:00 Is he a member of Transport Intermediaries Association (T.I.A)? 42:15 Involvement in drayage freight and the relationship value it has. 44:07 Overall perception of drayage. 48:30 Transparency in T.I.A in regards to freight rates. 54:05 Personal Branding, why it is powerful to enhance it. 55:31 Importance of a driver's perception of a shipper/receiver as to how a brokerage would want their freight moved. How a driver's experience plays a part in this. 57:34 Note of thanks and closing remarks. 58:22 Outro #transportationandlogisticsclubhouse #freightbroker #hotshot #flatbed #dispatcher #boxtruck #logistics #opendeck #broker #freight #freightforwarding #carrier #trucking #supplychain #warehousing #storageyard #freightmanagement #Reefer #drayage #refrigeratedfreight #trucking #dedicatedfreight #dat #containers #chassis #networking