Episode 85 - Holly Jolly Marketing Folly

There's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in the wrong marketing. It's a fun, post-holiday look at what not-to-do. Spike Jones is Group Director, Engagement at WCG in Austin, Texas and is author of Brains on Fire. Guest: Spike Jones of WCGHost: Jay Ehret of TheMarketingSpot.com Topics Discussed: Crowd-sourcing misteps Hijacked Hashtags Great Content is Great Advertising Looking for the Next Big Thing Relying only on Free Tools Not having a website.