Episode # 87 Interview with Lydia Lee- CEO & Founder of For The Clout

Episode # 87. On today's show we welcome Lydia Lee- Founder and CEO of For The Clout. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Lydia Lee has built a business helping brands harness the power of social media and influencers to drive brands business success. Lydia's wide-ranging discussion with us covers a lot of ground about the interesting topic of utilizing influencers to build a brand- she has been at it for 15 years! Among the points we cover include: - If you want to be successful with using influencers- you need to do math! Set goals and establish metrics for success. - Math will help you understand both the cost to acquire an effective influencer and the lifetime value of your consumers.- Influencers can help you shape and tell your brand story- but the core of the brand story comes from the brand!- It takes some time for an influencer program to take root and show results. Not an overnight homerun. Planning and some patience are critical.- There are infrastructure tools in the influencer space (such as GRIN) that can help you manage and measure the business impact of your efforts. Enjoy the show! Please subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com.Episode Link- https://www.fortheclout.co/