Episode 87: Zacapa Rum

Episode 87 features Zacapa Rum, full name of Ron Zacapa Centenario Sistema Solera 23. Hailing from Guatemala, this special rum is aged between 6 and 23 years using a solera system, and bottled in 750ml at 40% ABV, or 80 and it retails for $45.Enjoy this episode with a pour of Zacapa neat.Zacapa's official website: https://www.zacaparum.com/Brief Historical Timeline:1940s - Four Guatemalan liquor producers join forces to form Industrias Licoreras de Guatemala1960s - Dr. Alejandro Burgaleta begins working in quality control for Industrias Licoreras de Guatemala1970s - A "diligent" auditor writes off old spirits stock and suggests they be dumped in the river1976 - Zacapa is launched to commemorate the 100th anniversary of the town of Zacapa1980s - Lorena Vásquez, current Master Blender, joins Zacapa2004 - The bottle design is changed to feature only a band of Petate weaving2008 - Diageo enters into a 3 year distribution and joint marketing deal with an option to purchase a 50% stake in the brand2011 - Diageo buys a 50% stake in Zacapa for a rumored $100 Million2015 - Packaging is further refined to the current versionKey Cocktails:Just drink it neat, one large cube of ice if you must.References:Diageo Bar Academy ListingHistory of Zacapa's Founder and Genesis of the Rum (Spanish language and requires free account)Olive Magazine ArticleWhat You Need to Know About Ron ZacapaEvolution of the Packaging VinePair Article on ZacapaHouse Above The Clouds ArticleWikipedia Article on ZacapaDiageo Signs Distribution DealDiageo Buys 50% of ZacapaForce Majeure Project Listing for Zacapa RedesignContact Information:Official show website is: www.liquorandliqueurconnoisseur.comJoin my mailing list: http://eepurl.com/hfyhHfFacebook: https://www.facebook.com/liquorandliqueurconnoisseurInstagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/Twitter: @LLConnoisseur