Episode 871 – The Dollars Are In The Data

There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It's often attributed to Peter Drucker (but his organizations said it was not him initially). But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and inaccurate data? Humans will tend to engage anywhere between 30 seconds to 30 minutes on your website. What you want to measure is that engagement. What you want to measure first is what are the engagers engaging with. That can be found by looking at what pages are getting around 1-3 minutes of time on that page. Keep in mind that bots can drop that to below 1 minute if they are the majority of the hits, so don't immediately throw out data as says 1 minute or less. One way is to ask questions. If you add a call to action (think, banner ad) that says “Got Questions? Click Here!” you can be sure that at least some of the page visitors will take you up on that. Another way is to predictively answer questions. We do this with a Decision Tree. This (like the banner ad) gets people to click through. The difference, is they are not forced to give info to get answers. This provides intelligence into their website visits and activity which can be analyzed and utilized by management and/or salespeople. "Action is the real measure of intelligence." – Napoleon Hill In this episode, we will discuss how to increase engagement by getting people to search and answer their own questions! Want To See How To Market BETTER? - Click Here